Kaustav Das, Chief Executive Officer, is a distinguished leader in the advertising industry with over 33 years of multi-faceted experience that uniquely blends brand strategy, marketing, and business leadership. One of the original brand planners in India, Kaustav’s career spans senior roles across global networks, complemented by a pivotal marketing stint with Unilever Foods. A meticulous manager of P&L and a trained practitioner of the ‘DISRUPTION’ model of brand building, he is renowned for guiding clients in unlocking brand essences and shaping new product innovations through dynamic workshops. His leadership journey includes steering creative and strategic excellence at Publicis, Orchard, TBWA\TEQUILA, Euro RSCG, and Lowe Lintas - cementing his reputation as a visionary who bridges strategic insight with business acumen to deliver sustained brand impact.